Ciccarone is an independent Italian based eyewear company, specialising in sunglasses.

This project was a re branding for the sun glass company Ciccarone. The concept was based around the English translation of the brand name, which is ‘little chick’. I took this as the inspiration for the logo, creating a simple edgy and minimalist icon – that would have lasting brand recognition.

Summer colours are used heavily throughout all branding, with contrasting blacks, greys and deep blues. This all helps to promote the feeling of energy, fun and youthful energy that brand creators wanted to portray.