The i.d.e.a. Museum (formerly the Arizona Museum for Youth) is a museum designed for exhibiting, teaching, and interacting with the fine arts. It changed its name on February 6, 2014, to i.d.e.a., which stands for “imagination, design, experience, art.” The i.d.e.a. Museum is primarily designed for younger age groups but has exhibits, classes and activities designed for all age groups. The museum hosts several changing exhibition each year and features ArtVille, an art-town for kids ages 0 – 4. As part of the exhibits, art classes, workshops and family programs are available to teach art principles and techniques. The i.d.e.a. Museum is run and operated by the City of Mesa, Arizona and is located at 5 North Robson in downtown Mesa.

I was given complete creative license when designing the logo, the only caveat being that it needed to convey the aspirations of museuma and be child friendly. As the word IDEA is a acronym my first thought was to add symbolism to each letter in order to represent their true meaning, the characters were kept simple and childlike in their appearence, with a bright and bold colour scheme. The stationary and leaflets and brohures followed a similar theme, keeping the childlike hand-drawn quailty of the logo.